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Theresa Jacobellis, Marketing Specialist

Theresa Jacobellis, Marketing Specialist

Theresa Jacobellis is Vice President of Marketing at Paradigm Health Plans. In this role, she is responsible for strategic marketing and public relations for the company.  Paradigm is an industry leader in self-funded health plans that partners with businesses to empower employees to actively manage their healthcare costs through its unique Member Advantage Program℠ and Lifestyle-for-Life® Health Management program.

Previously, she held concurrent positions as Assistant Vice President of Marketing at Catholic Health Services of Long Island (CHS), and Assistant Vice President of Marketing and Public Affair s at Good Samaritan Medical Center in West Islip, New York. At CHS, she was part of the leadership team overseeing marketing for an integrated healthcare delivery system that includes six hospitals, three long-term care facilities, home care and hospice agencies, and a human service agency.

Her healthcare communication career has spanned nearly three decades and includes serving as Director of Public Affairs at Winthrop-University Hospital and Director of Public Affairs at Huntington Hospital. She began her career in Community Relations at Northwell Health (formerly North Shore-LIJ Health System).

As an adjunct professor in the Lawrence Herbert School of Communication at Hofstra University, Ms. Jacobellis teaches a variety of public relations courses to both graduate and undergraduate students.

Ms. Jacobellis is a member of the board of directors of Public Relations Professionals of Long Island and former Chair of the Public Relations Committee of the Nassau Suffolk Hospital Council, a consortium of not-for-profit hospitals on Long Island. She has published numerous articles on the use of social media and emerging technology in healthcare marketing and communications. Her publications and marketing campaigns have garnered national awards including the Aster Award, the Healthcare Advertising Awards, and the Cardiovascular Advertising Awards. She holds a Master’s degree in Health Communication from Boston University.